Search Engine Optimization The Easy Way – Pt3
Up to now you have learned just how beneficial doing search engine optimization the easy way can be for your rankings on Google. There are a few other things that you can do in order to get even more visitors to your site. Remember that the goal of search engine optimization the easy way is to get as many visitors as possible to your site without using complicated techniques.
Use content that is relevant and appealing to your users.
A very important thing that search engines such as Google take into consideration when determining your page’s rank is the content. For example, if a user makes a search for “dog training” and your page rarely mentions that term, Google will not think that your page is relevant to that keyword. There is no set number of times that you should mention the keyword that you hope to rank for, but a good suggestion would be to have it present at least 6 times.
However don’t over do it! Make sure that the content will make sense to a human visitor and is easy to read. Simply cramming the keyword in places where it doesn’t make sense in order to have it present as many times as possible is called keyword stuffing. Contrary to what you may think this will not improve your position in the rankings and will actually cause visitors to leave your site rather than continue reading it. After all, no one wants to read gibberish that doesn’t make sense.
Add new content regularly.
If your site doesn’t consist of just one sales letter and has many pages, it is important to add new content as often as possible. This is one of the most important things to keep in consideration when doing search engine optimization the easy way. The more often you add new content to your site, the more you will be rewarded by Google. It will also make your site more interesting to readers.
However, be wary of duplicate content. Simply copying and pasting content from one page to another will not improve your ranking at all. It will have the opposite effect and you will most probably be bumped down.
Another aspect of search engine optimization the easy way is to create good meta tags. These are the description of your page that will appear below the title in the search results. The description should be readable to a user and not just be full of keywords. You can include a call to action, but don’t make it appear too much as if you want to sell something to the user.